The Office of Public Relations serves the Office of the Executive Director-Treasurer and seeks to assist him, other internal staff and ministries, and North Carolina Baptist churches in the communication of the major goals and objectives of the Baptist State Convention of North Carolina. The Public Relations office takes a lead role in the planning and execution of strategic communications between the BSCNC and its internal and external constituencies.

News Releases
News Releases remain the primary means of communication between the BSCNC and the news media. The Office of Public Relations issues a release when issues or stories merit the attention of North Carolina Baptists, the wider evangelical world, or the secular press.

Podcasts
UpClose is an audio magazine featuring various ministries and is published by the Public Relations Office. The NC Baptist Connect podcast features church leaders who contribute various areas of wisdom and helpful perspectives on issues facing the local church.

Ministry Events
News releases are issued on events open to the churches of the BSCNC and are deemed by the Public Relations Office to be of interest to specific audiences. The Public Relations office generates publicity for an event as requested and/or required by ministry leaders at least three weeks prior to the event.

Opinion/Editorial Pieces
The op-ed pages of newspapers provide a forum for the expression of views on issues and trends in the headlines of evangelical or secular media. The Executive Director-Treasurer also publishes an op-ed bi-weekly which is distributed by the Office of Public Relations.

Expert Commentary
The media, as well as the public, view the BSCNC as one of the best and most reliable sources of informed opinion and factual information about the issues and events that shape the Christian church. The Office of Public Relations receives calls on a regular basis for help in locating "knowledgeable sources" on everything from breaking news to the latest issue in Baptist life.

Press Conferences/Media Availabilities
Press Conferences are called only when a major and pressing announcement is to be made to several journalists at once or when a prominent visitor to the BSCNC attracts more media interest than his or her schedule will allow. The feasibility, timing, announcement and coordination of news conferences is coordinated by the Public Relations Office well in advance. A member of the Public Relations staff will direct arrangements, greet reporters and preside at the conference. In some cases, ?news availability" is appropriate following the release of an announcement; the media is notified that someone from the BSCNC will be available between certain hours.

Photography
The Office of Public Relations uses staff and professional photographer for all news and publication needs and to maintain photographic files of campus scenes, events and personalities.

Other Services
Public Relations also assists the BSCNC community with writing, editing and publication production. Departments that need publications are recommended to appropriate staff graphic designers, illustrators and printers.